authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.

Assessing the Business Value of New AI Initiatives: A Strategic Framework

Some AI initiatives cut costs and drive innovation—others waste company resources without much ROI. Toptal’s 人工智能 and 数据分析 Practice Lead describes an effective framework for evaluating whether an AI project can deliver tangible, 强硬的价值.

9分钟阅读继续阅读
底盘Stikeleather

底盘Stikeleather

Chas is the 人工智能 and 数据分析 Practice Lead at Toptal. 加入Toptal之前, he spent much of his career in management consulting at Bain & 公司, 帮助财富500强企业, 私募股权公司, and SMBs across industries get the most out of their data. Chas holds a bachelor’s degree in economics from Stetson University and a master’s degree in analytics from North Carolina State University.

3 Cybersecurity Archetypes and How They Affect Risk Priorities and Staffing

Is your organization an Operator, a Builder, or a Governor? Toptal’s 信息安全 Practice Lead, 迈克尔·菲格罗亚, reveals how this knowledge helps CISOs fine-tune their security teams and tactics.

8分钟阅读继续阅读
迈克尔·菲格罗亚

迈克尔·菲格罗亚

Michael is the 信息安全 Practice Lead at Toptal. He holds a bachelor’s degree in brain and cognitive sciences from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University. 加入Toptal之前, Michael served as executive director of the Advanced Cyber Security Center, and held other roles in the field, 包括顾问, 首席研究员, advisor to government officials, and chief information security officer.

The Future of B2B 市场营销: Consumerization and the Amazon Effect

Today’s business customers expect sophisticated and personalized buying journeys. 杰夫Gangemi, Toptal’s 增长 and 数字营销 Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.

8分钟阅读继续阅读
杰夫Gangemi

杰夫Gangemi

Jeff is the Digital and 增长的市场营销 Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, 内容营销, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. 加入Toptal之前, he held senior management roles at Accenture Song, 材料, 及泰勒斯国际.

Does DTC Have a Future in the CPG Industry?

From accelerating innovation to enhancing consumer connections, DTC could reshape CPG. Toptal’s 数字化客户体验 Practice Lead 莎拉Kahlau and DTC Sales Lead Brennan Shanks explore 策略 for revolutionizing consumer engagement and driving brand growth.

13分钟阅读继续阅读
莎拉Kahlau

莎拉Kahlau

莎拉Kahlau is the 数字化客户体验 Practice Lead at Toptal. A customer-centric executive with a background in strategy consulting at Booz & 公司(现战略)&), she has worked with PwC and L’Oréal Groupe and held execution-focused CXO roles across several industries. She has a bachelor’s degree in business from the University of Technology Sydney, where she double-majored in marketing communications and management.

Solving the Cybersecurity Talent Shortage: Avoid These Common Pitfalls

Security professionals are not as inaccessible as the headlines claim. Toptal’s 信息安全 Practice Lead explains new ways to engage the professionals you need.

7分钟阅读继续阅读
迈克尔·菲格罗亚

迈克尔·菲格罗亚

Michael is the 信息安全 Practice Lead at Toptal. He holds a bachelor’s degree in brain and cognitive sciences from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University. 加入Toptal之前, Michael served as executive director of the Advanced Cyber Security Center, and held other roles in the field, 包括顾问, 首席研究员, advisor to government officials, and chief information security officer.

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