彼得Spannagle

I worked onsite at 脸谱网 headquarters in Menlo Park, CA for 7 months in 2018. 我加入了一个开发内部招聘工具的团队.

作为产品顾问, my job was to uncover the reason for the low adoption of their first machine learning feature. I would help revise product 策略 and work with the team to build and execute on a new 路线图.

我们推出了第一个以用户为中心的功能, 使用更多的迭代和基于研究的方法, 看到了惊人的结果.

1) 30天内索赔增加130%
2) By year’s end, we had a 10X increase in claims from ML features
3) The team exceeded it’s yearly goal by 9%, despite a rocky start

From 11/2017 to 3/2018, I was a consultant for the 市场营销 division of Salesforce. 我与战略密切合作，
creative, and leadership teams to improve the mobile experience for 销售force.com. 我帮助阐明了移动领域的新愿景, zeroing in on specific 机会 and tactics to engage mobile users and drive growth.

移动战略修订的亮点:

1) Mobile first (rather than responsive): to drive improvements for all users 和设备.

2) Invest in > 1 breakpoint: compared to a fluid grid, additional breakpoints and layout changes are more difficult to maintain, 但可以提供更量身定制的移动体验.

3) Paradigm shift: long lists of products and features can overwhelm users. 相反，总结和策划. 然后通过互动来个性化.

4)定义移动用例:“做介绍."

人类长寿公司 is a San Diego based biotech company started by Craig Venter (first person to sequence the human genome), Bob Hariri (stem cell pioneer) and 彼得 Diamandis (founder of X PRIZE). HLI wanted to create a mobile app that would provide genetic insights for newborns and help moms track developmental data. 我担任创意总监和项目经理, 指导发现和概念设计, conducting client presentations and facilitating collaborative workshops.

The goal of the first engagement was to craft a prototype that would secure additional investment. I sorted through their ambitious list of ideas and priorities for the app, 集思广益，提出新想法. We then packaged the concepts in a “visual narrative” that demonstrated the aspirations and promise of the app.

第二个任务是定义MVP和产品路线图, 包括创造性和技术性的评估. 我指导用户研究，包括:组织研究计划, 执行研究并综合结果.