哈尼亚B. Demai
验证专家 in 产品管理
产品经理
哈尼亚 is an entrepreneurial strategist skilled in end-to-end product management with over seven years of experience in financial services. 她的专长是产品发现和策略. 哈尼亚's expertise has enabled her to collaborate efficiently with technology teams and lead cross-functional teams using Lean and 敏捷. 她还拥有丰富的国际经验. 哈尼亚 is passionate about 构建ing customer-centric product teams with an experimental and nimble approach.
项目的亮点
专业知识
工作经验
独立顾问
自我雇佣
- 帮助创业公司和大公司进行构思, 构建, 提高利润, 用户友好的, 创新产品.
- Assessed the existing strategy to identify key problems across marketing, product, and operations. Provided prioritized solutions with a roadmap and resource planning.
- Enabled the client to grow its platform by 50% in eight months.
副总裁| api高级产品经理
巴克莱银行英国有限公司
- Formulated the bank’s API product strategy and development across eCommerce, 资金管理, 和身份. Led the expansion of the developer portal to achieve scale and improve the user experience while ensuring compliance.
- Identified B2B and B2B2C revenue opportunities and priority features to achieve £120 million in revenue at scale.
- 担任跨资金管理REST api的产品主管, 身份, and payment optimizations; included product leadership and strategy, managing cross-functional stakeholders across teams to release and regularly engaging with CXO leadership.
- Led a team of five product managers with line management and hiring responsibilities; promoted three people.
- Drove the development of key capabilities—including pricing and billing engine, CRM, CMS, and more—and redesigned a market-leading developer portal for regulatory and commercial api.
- Formulated a 3-year roadmap to develop 40 features to achieve 8x growth of onboarded businesses and enable to reach £370 million annually in revenue over five years.
- Ran design sprints to go from research identifying market gaps to validation using experimentation techniques—e.g., prototyping, smoke testing, lean modeling—in partnership with third-party organizations.
Business Management Associate | Product Owner, Proposition Management
富达国际
- 管理多个项目的策略和产品, including a global scale D2C digital wealth management proposition. All projects involved considerable stakeholder management in all areas across Europe and the Asia Pacific regions.
- Provided product management expertise for a B2B website: product roadmap, 产品愿景, 价值主张.
- Conceived and delivered a retail website revamp using an agile delivery method. Led a team of developers and designers across Japan, mainland China, and India.
- Formulated a commercial API strategy for a Japanese B2C business.
- Launched a tool to capture and analyze customer feedback in client services to enable a more data-driven approach.
- 在敏捷开发中发挥了关键作用, 全球规模的直接面向消费者的数字化主张.
业务发展和数字营销主管
Youpijob
- Implemented digital marketing initiatives and created the business development strategy for the Swiss market, working with technology and marketing and leading B2B/B2C direct sales activities.
- Formulated and implemented the digital marketing strategy using comprehensive data analytics.
- Increased lead generation and improved user engagement by devising the content management strategy.
- Overhauled the social media strategy to further increase visibility and user engagement.
管理顾问
马里农业部(PCDA)
- Provided expert advice and consulting services to the local food processing industry development in West Africa.
- Formulated appropriate business development strategies and shared business management best practices.
- Enabled businesses to identify business opportunities and areas for growth.
项目历史
PearZest |约会软件
Led the rapid prototyping of a messaging-free dating app; it was a side project.
It was an innovative business model that charged venues, bringing in more customers.
西非社会创业项目Nileny
Spearheaded a social entrepreneurship project that took a unique concept of jewelry from Mali and redesigned it with the expertise of Swedish designers to create a new range of jewelry for sale throughout Europe.
此外, I applied Lean principles to secure cost-effective partnerships with designers, 摄影师, 还有当地的工匠. 除了社会方面, the project goal was to learn by doing and apply lean startup and bootstrapping principles in a non-IT industry.
音乐制作
创作并制作了一张即将发行的首张专辑.
涉及技能:音乐制作,Logic Pro X. Ableton, sound engineering, social media, music distribution, etc.
教育
工商管理硕士学位
隆德大学-隆德,瑞典
认证
Web开发基础课程
守则街23号
Python编程初学者培训课程
伦敦信息技术学院
数字产品管理:现代基础
弗吉尼亚大学
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