哈尼亚B. Demai,英国伦敦的产品经理
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雇佣 哈尼亚

哈尼亚B. Demai

验证专家  in 产品管理

产品经理

位置
英国伦敦
至今成员总数
2022年9月27日

哈尼亚 is an entrepreneurial strategist skilled in end-to-end product management with over seven years of experience in financial services. 她的专长是产品发现和策略. 哈尼亚's expertise has enabled her to collaborate efficiently with technology teams and lead cross-functional teams using Lean and 敏捷. 她还拥有丰富的国际经验. 哈尼亚 is passionate about 构建ing customer-centric product teams with an experimental and nimble approach.

项目的亮点

PearZest |约会软件
Led the rapid prototyping of a messaging-free dating app; it was a side project.

专业知识

工作经验

独立顾问

2021年至今
自我雇佣
  • 帮助创业公司和大公司进行构思, 构建, 提高利润, 用户友好的, 创新产品.
  • Assessed the existing strategy to identify key problems across marketing, product, and operations. Provided prioritized solutions with a roadmap and resource planning.
  • Enabled the client to grow its platform by 50% in eight months.

副总裁| api高级产品经理

2018 - 2021
巴克莱银行英国有限公司
  • Formulated the bank’s API product strategy and development across eCommerce, 资金管理, 和身份. Led the expansion of the developer portal to achieve scale and improve the user experience while ensuring compliance.
  • Identified B2B and B2B2C revenue opportunities and priority features to achieve £120 million in revenue at scale.
  • 担任跨资金管理REST api的产品主管, 身份, and payment optimizations; included product leadership and strategy, managing cross-functional stakeholders across teams to release and regularly engaging with CXO leadership.
  • Led a team of five product managers with line management and hiring responsibilities; promoted three people.
  • Drove the development of key capabilities—including pricing and billing engine, CRM, CMS, and more—and redesigned a market-leading developer portal for regulatory and commercial api.
  • Formulated a 3-year roadmap to develop 40 features to achieve 8x growth of onboarded businesses and enable to reach £370 million annually in revenue over five years.
  • Ran design sprints to go from research identifying market gaps to validation using experimentation techniques—e.g., prototyping, smoke testing, lean modeling—in partnership with third-party organizations.

Business Management Associate | Product Owner, Proposition Management

2016 - 2018
富达国际
  • 管理多个项目的策略和产品, including a global scale D2C digital wealth management proposition. All projects involved considerable stakeholder management in all areas across Europe and the Asia Pacific regions.
  • Provided product management expertise for a B2B website: product roadmap, 产品愿景, 价值主张.
  • Conceived and delivered a retail website revamp using an agile delivery method. Led a team of developers and designers across Japan, mainland China, and India.
  • Formulated a commercial API strategy for a Japanese B2C business.
  • Launched a tool to capture and analyze customer feedback in client services to enable a more data-driven approach.
  • 在敏捷开发中发挥了关键作用, 全球规模的直接面向消费者的数字化主张.

业务发展和数字营销主管

2013 - 2013
Youpijob
  • Implemented digital marketing initiatives and created the business development strategy for the Swiss market, working with technology and marketing and leading B2B/B2C direct sales activities.
  • Formulated and implemented the digital marketing strategy using comprehensive data analytics.
  • Increased lead generation and improved user engagement by devising the content management strategy.
  • Overhauled the social media strategy to further increase visibility and user engagement.

管理顾问

2012 - 2013
马里农业部(PCDA)
  • Provided expert advice and consulting services to the local food processing industry development in West Africa.
  • Formulated appropriate business development strategies and shared business management best practices.
  • Enabled businesses to identify business opportunities and areas for growth.

PearZest |约会软件

Led the rapid prototyping of a messaging-free dating app; it was a side project.

The aim was to remove friction by having users decide if they want to meet after a 5-minute call. The app would then find a mutually convenient time and place for the first date.

It was an innovative business model that charged venues, bringing in more customers.

西非社会创业项目Nileny

Spearheaded a social entrepreneurship project that took a unique concept of jewelry from Mali and redesigned it with the expertise of Swedish designers to create a new range of jewelry for sale throughout Europe.

我承担了所有的市场调查, 制定商业计划和品牌标识, 从零开始建立供应链. I engaged and trained female Mali villagers to create the jewelry to achieve this.

此外, I applied Lean principles to secure cost-effective partnerships with designers, 摄影师, 还有当地的工匠. 除了社会方面, the project goal was to learn by doing and apply lean startup and bootstrapping principles in a non-IT industry.

音乐制作

创作并制作了一张即将发行的首张专辑.

I traveled to West Africa to collaborate with a dozen of local artists, musicians, and producers.

涉及技能:音乐制作,Logic Pro X. Ableton, sound engineering, social media, music distribution, etc.
2014 - 2015

工商管理硕士学位

隆德大学-隆德,瑞典

2019年8月至今

Web开发基础课程

守则街23号

2018年4月至今

Python编程初学者培训课程

伦敦信息技术学院

2018年1月至今

数字产品管理:现代基础

弗吉尼亚大学

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