Carlos is available for hire
Hire Carlos卡洛斯·莫利纳·德尔里奥
Verified Expert in 产品管理
Product Manager
Location
Alcobendas, Spain
至今成员总数
June 11, 2019
卡洛斯有超过15年的领导和激励团队的经验, experimentation, 技术开发, 并推出基于数据和机器学习的下一代产品. 他对科技行业有着360度的视角, operations, marketing, 客户关系, story telling, 并以全球视野推动产品创新.
项目的亮点
营销技术和广告技术业务
Created a suite of martech and adtech products from the ideation phase to commercial launch and evolution.
LUCA Store
Boosted an in-store B2B business creating/launching a product solution to improve store conversion within retail industry.
LIVE Fantasy Manager
Led product from ideation to commercial launch with three sports securing B2B customers as Diario AS and NBA.
Expertise
Work Experience
产品主管|数据创新
2015 - PRESENT
Telefonica
- Served as the chief product officer within data innovation department leveraging machine learning and artificial intelligence to build martech and adtech products. 基于Movistar用户的数据为Telefonica创建了新的B2B业务. 在四个关键能力方面运用了强大的技能:团队发展, product vision, execution, 以及产品文化.
- Defined a MarTech vision and execution plan (based on recommendation services) for Telefonica that becomes part of the top management agenda. 在第一年的计划中实现了50%的预期收入增长.
- Created a portfolio of multiple products based on personalization for eCommerce customer experience, 数字报纸, online-offline行为, ads attribution, 以及多渠道的客户体验.
- Ideated, built, and launched a new SAAS prediction product to boost eCommerce (retail and media) conversion through ML based on Movistar users online navigation (intent, interests, and profile). GDPR符合点击转化率x7改进.
- 授权由市场技术和广告技术的高级和初级PM领导的三个小组. Our squads were formed by back end and front end developers, UX, data science, QA, and DevOps. Led Telefonica product manager community and PM focus program to define and execute training for existing and potential PMs within Telefonica.
- 在招聘等方面支持团队发展, 为开发人员提供培训和持续指导, data science, product managers, 用户体验角色和业务开发人员.
CEO & CPO (Founder)
2013 - 2015
89比特娱乐工作室
- 定义并发布手机电子游戏概念的战略产品愿景. 概述产品设计的商业计划, secured funding from Wayra (Latin American start-up accelerator) and recruited a top-performing 9-person creative team to design and launch the products. Guided design and managed key game features to further the overall strategic product vision, 包括获取最大化, engagement, and monetization. 获得NBA, F1 Movistar和Diario作为主要合作伙伴.
- 将B2C用户的入职渠道从20%提高, 第一款电子游戏发布后, 到第6款电子游戏发布后的80%.
- Propelled customer engagement by leveraging insights from 1st F1 game to drive strategy for 2nd product (www.asmatchday.5)，其留存率kpi分别为32%、14%和5.5%, 2.8%，超出行业标准x2.
- 入选第一家被Appcampus加速的西班牙公司. Awarded a €50,000 grant by Appcampus and recognition as one of the top 20 innovation startups in Spain by El Mundo.
- 获得2014年EU Appcup最佳B2C Windows应用.
高级产品经理
2007 - 2013
Telefonica
- Promoted to lead product management strategy for a new global Telehealth solution within the recently formed eHealth Digital Services division. Created global business plan and managed a €500,000 budget in product lifecycle management. 制定营销计划, 管理产品路线图并领导产品在西班牙的成功发布, Brazil, Argentina, and the UK. Defined compelling value proposition and business case that resulted in global partnerships with Cisco and Intel.
- Created product roadmap and deployed remote patient monitoring service in Latin America; 1st customer trial executed successfully with a Brazilian customer in 2012 (>500 patients); expanded service to Argentina and Chile markets.
- 远程康复产品业务翻倍, 现在平均年增长率为40%, by securing leading deals with key customers and by partnering with 2 professional rehab communities in Spain (SERMEF and AEFI) reinforcing product quality.
- Launched new maternity product concept from conceptualization through product delivery in Brasil, UK, and Spain, driving €250,第一年在巴西的收入就达到了1万美元.
多媒体工程师
2005 - 2007
Telefonica
- 为互联网和多媒体R做出贡献&D for innovations projects within Telefonica and included testing a 3D videoconference system combining Ericcson and TID technologies, providing technical input on video conferencing technology for a corporate innovation project, 并为欧洲资助的3D远程沉浸R做出贡献&D proposals.
Project History
营销技术和广告技术业务
Created a suite of martech and adtech products from the ideation phase to commercial launch and evolution.
主要职责:
Understood B2B customer needs (martech and adtech industry) to find the right spot between customer needs, 竞争对手的命题, 和西班牙电信的资产.
Defined the vision to build martech and adtech products based on telco data leveraging machine learning and artificial intelligence.
To communicate and evangelize the strategy to all of the relevant internal and external stakeholders from the concept idea to the P&L management.
Executed the plan: A suite of three different products to build based on customer needs discovered, managing two PMs.
Delivered the operating plan: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and/or key customers (customer reference).
建立了一个团队，从3人到25人与不同的配置文件(后端) & frontend devs, data engineers, data sciences, UX, QA PMs, 和业务发展)分为三个小组.
Understood B2B customer needs (martech and adtech industry) to find the right spot between customer needs, 竞争对手的命题, 和西班牙电信的资产.
Defined the vision to build martech and adtech products based on telco data leveraging machine learning and artificial intelligence.
To communicate and evangelize the strategy to all of the relevant internal and external stakeholders from the concept idea to the P&L management.
Executed the plan: A suite of three different products to build based on customer needs discovered, managing two PMs.
Delivered the operating plan: achievement of growth objectives including market share, revenue, profit and return on investment for all the channels/categories of business and/or key customers (customer reference).
建立了一个团队，从3人到25人与不同的配置文件(后端) & frontend devs, data engineers, data sciences, UX, QA PMs, 和业务发展)分为三个小组.
LUCA Store
Boosted an in-store B2B business creating/launching a product solution to improve store conversion within retail industry.
主要职责:
了解实体零售商在访客和买家行为方面的挑战.
Built a value proposition leveraging TEF data addressing physical retailers’ challenges being able to improve brick& 各门店砂浆业务KPI:
-每个档案的转换(年龄，邮政编码，性别)
-每个产品类别的转换
Led a squad with cross-functional team (back end, front end, data engineer, UX, business insights).
获得4个知名客户(耐克, Loewe, FC Barcelona, La Vaguada), producing €200,第一年的经常性收入增加了1000多万.
Moved forward the opportunity through the 4 phases of our innovation process with their challenges:
- 构思:发现客户的主要需求
- 原型:测试不同的快速解决方案以获得见解, 验证假设, 初始牵引力
- Beta: Build the features/product in a scalable way addressing customer needs tested in prototype
- 产品:Manager和E2E P&L基于产品
More info:
http://www.tid.es /网站/ 526 / 53 bfe9f128a32d6733001f37 / Lean_Elephants e527928a32d6a7400007f /资产.pdf
Transferred the business created from innovation to the business unit (value prop, go-to-market, product and team, operations).
了解实体零售商在访客和买家行为方面的挑战.
Built a value proposition leveraging TEF data addressing physical retailers’ challenges being able to improve brick& 各门店砂浆业务KPI:
-每个档案的转换(年龄，邮政编码，性别)
-每个产品类别的转换
Led a squad with cross-functional team (back end, front end, data engineer, UX, business insights).
获得4个知名客户(耐克, Loewe, FC Barcelona, La Vaguada), producing €200,第一年的经常性收入增加了1000多万.
Moved forward the opportunity through the 4 phases of our innovation process with their challenges:
- 构思:发现客户的主要需求
- 原型:测试不同的快速解决方案以获得见解, 验证假设, 初始牵引力
- Beta: Build the features/product in a scalable way addressing customer needs tested in prototype
- 产品:Manager和E2E P&L基于产品
More info:
http://www.tid.es /网站/ 526 / 53 bfe9f128a32d6733001f37 / Lean_Elephants e527928a32d6a7400007f /资产.pdf
Transferred the business created from innovation to the business unit (value prop, go-to-market, product and team, operations).
LIVE Fantasy Manager
http://www.youtube.com/watch?v=Ov-LD3Ec6jQLed product from ideation to commercial launch with three sports securing B2B customers as Diario AS and NBA.
主要职责:
定义并发布手机电子游戏概念的战略产品愿景. Guided design and managed key game features to further the overall strategic product vision, 包括获取最大化, engagement, and monetization.
获得NBA, F1 Movistar和Diario作为主要合作伙伴.
Recruited a top-performing 9-person creative team to design and launch the products (back end and front end devs, 游戏设计师, QA, UX).
围绕竞争创建一个用户社区，以提高参与度
Found product-market fit pivoting from pure B2B proposal to B2B2C with in-game monetization process.
Successfully led fundraising efforts for the company, raising $250,000 from investors and grants.
Built and launched a TV companion fantasy manager (asmatchday) with a successful engagement KPIs: 32%,14%/5.5%/2.8%(1/7/30/90天)，超过行业标准x2.5.
将B2C用户的入职渠道从20%提高, 第一款电子游戏发布后, 到第6款电子游戏发布后的80%.
在2014年EU Appcup上被微软授予欧洲最佳B2C Windows应用.
定义并发布手机电子游戏概念的战略产品愿景. Guided design and managed key game features to further the overall strategic product vision, 包括获取最大化, engagement, and monetization.
获得NBA, F1 Movistar和Diario作为主要合作伙伴.
Recruited a top-performing 9-person creative team to design and launch the products (back end and front end devs, 游戏设计师, QA, UX).
围绕竞争创建一个用户社区，以提高参与度
Found product-market fit pivoting from pure B2B proposal to B2B2C with in-game monetization process.
Successfully led fundraising efforts for the company, raising $250,000 from investors and grants.
Built and launched a TV companion fantasy manager (asmatchday) with a successful engagement KPIs: 32%,14%/5.5%/2.8%(1/7/30/90天)，超过行业标准x2.5.
将B2C用户的入职渠道从20%提高, 第一款电子游戏发布后, 到第6款电子游戏发布后的80%.
在2014年EU Appcup上被微软授予欧洲最佳B2C Windows应用.
Education
2010 - 2012
工商管理硕士学位
IESE - Madrid
2004 - 2006
计算机工程硕士学位
UPC - Universitat Politecnica de Cataluña -巴塞罗那，西班牙
Certifications
2018年1月至今
产品经理高管教育
加州大学伯克利分校
Skills
Tools
Asana, Trello
Paradigms
敏捷产品管理，敏捷工作流程，敏捷，Scrum，看板
行业专业知识
电子游戏、医疗保健
Other
营销技术(MarTech), Data, 产品管理, 业务分析, Requirements, Product Strategy, Product Roadmaps, 营销计划, User Research, Business Models, Product Design, Product Marketing, 产品框架, Innovation, Product Ownership, Product Discovery, Product Delivery, 软件即服务(SaaS), SaaS产品管理, 数据产品经理, Videos, SaaS, Enterprise SaaS, Machine Learning, 竞争情报, Android, iOS, Hiring, P&L管理，深度学习，产品布道，创业，创业融资
有效的合作
如何使用Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
选择你的才能
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
开始你的无风险人才试验
与你选择的人才一起工作，试用最多两周. 只有当你决定雇佣他们时才付钱.
对顶尖人才的需求很大.
Start hiring