Andreza Godoy，美国纽约州新罗谢尔的产品经理
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Andreza Godoy

验证专家  in 产品管理

Product Manager

Location
美国纽约州新罗谢尔
至今成员总数
2022年10月14日

Andreza is a results-oriented professional with 25 years of experience in the information technology industry. 在过去的15年里, 她一直从事产品管理工作, 在整个产品生命周期中驱动结果, 包括战略, requirements, delivery, 并不断改进产品. Andreza坚持解决问题, hands-on attitude while balancing three essential qualities of a leader—vision, execution, and measurement.

产品管理产品需求文件(PRD)SaaS产品管理利益相关者管理SaaS最小可行产品(MVP)产品策略顾问软件即服务(SaaS)B2B产品管理B2BProduct Owner敏捷产品管理Agile敏捷项目管理Kanban利益相关方参与Digital产品生命周期

项目的亮点

SMB收购流程
Developed the experience of SMB companies' sign-up and onboarding at Gympass for seven countries.
Booking APIs
Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
健身器材市场
Built the marketplace from scratch and started to operate it in just three months.

Expertise

业务需求LeadershipMetrics产品交付产品管理产品路线图产品策略利益相关者管理

Work Experience

首席产品经理

2020 - 2022
Gympass
  • Improved the experience of the SMB companies' sign-up and onboarding at Gympass.
  • 与工程部紧密合作, design, analytics, sales, and marketing teams to construct solutions to maximize the SMB's sign-ups and activations.
  • 在7个国家推出中小企业注册经验.
  • Worked closely with data engineers and data analysts on defining the main data concepts and components of the first data platform of Gympass.

产品管理总监

2019 - 2020
Gympass
  • Launched a marketplace exclusively for Gympass fitness partners from scratch and started to operate it.
  • 与其他业务部门合作, 比如销售和市场营销, to drive sales growth and ensure that all the product aspects were in place.
  • 确保第三方市场平台, Vtex, 是定制的，准备在三个月内推出吗.
  • Managed the product designer and tech lead activities and also coordinated the demands for the third party hired to be the marketplace platform.

全球高级产品经理

2018 - 2019
Gympass
  • Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.
  • Increased the quality of the booking service integration, reducing the number of customer complaints.
  • 制定产品的长期愿景和战略.
  • Ensured the achievement of growth objectives, including revenue and profit.
  • Developed a strong and effective relationship with the main stakeholders.

高级产品经理

2017 - 2018
Geofusion
  • Created a product vision and strategy for a new product based on data intelligence and location analytics to address the growing needs of the fast-moving consumer goods (FMCG) industry.
  • Led the product discovery processes and development of the MVP to test the market fit for a product.
  • Collaborated closely with data scientists to build models that use location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities.
  • Developed a partnership with a new data source to enrich the market analysis of customers and led the development of integration with a new dataset.
  • Led the definition of quarterly OKRs and defined and tracked the product's KPIs to drive decisions.

高级产品经理

2015 - 2017
Locaweb
  • Increased the NPS of the web hosting platform—a product with a major impact on the company's revenue—by 28 percentage points.
  • 推出新的SSL证书产品, 领导团队计划的开发, and worked closely with product markets to define the go-to-market strategy.
  • Defined with the engineering manager a strategy to develop a new web hosting solution to replace the legacy one.

SMB收购流程

Developed the experience of SMB companies' sign-up and onboarding at Gympass for seven countries.

I defined, designed, and implemented the SMB companies' sign-up and checkout flow for seven countries—the United States, Brazil, 英国, Spain, Germany, Chile, and Argentina. 我负责整个产品的管理和开发, 与工程部紧密合作, design, analytics, sales, and marketing teams to construct the solution in a way that would maximize SMB sign-ups and activations.

Booking APIs

Launched the first set of booking APIs that allowed Gympass's fitness partners to integrate with Gympass's platform.

Gympass is the world's best corporate platform that offers unlimited access to gyms and wellbeing apps, 成为一体化会员和数字产品. It is a three-edge platform, one of which is the fitness partners—gyms and studios. 增加Gympass在美国的渗透率, it was critical to provide APIs so that the fitness partners in the US could integrate their class management systems into Gympass's system and offer a first-class booking experience to their members.

健身器材市场

Built the marketplace from scratch and started to operate it in just three months.

Gympass Plus is a marketplace exclusively for Gympass fitness partners and a new Gympass business unit created to sell equipment and accessories at a very competitive price. 我与其他业务部门合作, 比如销售和市场营销, to ensure that all the product's aspects were in place in time for its launch.

创新的位置分析产品

Led the product discovery process and development of the MVP to test the product-market fit of an innovative location analytics and data intelligence product to address the lead generation needs of the fast-moving consumer goods (FMCG) industry.

Geofusion是一个位置分析平台, a B2B SaaS that enables huge companies in Brazil to make better market intelligence decisions. 对于快速消费品垂直, the platform addresses the growth needs by providing a data intelligence solution to find high-quality leads and salesforce territory management.

SSL Certificate

推出新的SSL证书产品 by leading the development of the team's initiatives and working closely with product markets to define the go-to-market strategy.

Locaweb是拉丁美洲领先的虚拟主机, and I managed the development of the solution to offer an SSL certificate to their customers. I also led the team's initiatives from the discovery phase to launch and collaborated closely with others, 包括法律和市场团队以及运营和客户支持, 确保产品的各个方面都到位.
1993 - 1997

计算机科学学士学位

伯南布哥-累西腓联邦大学，巴西

2019年5月至今

产品管理课程

Gibson biddle -产品策略

2016年6月至今

管理学课程3.0

Adaptworks

2014年8月至今

要求工程认证专业人员(CPRE-FL)

IREB GmbH

2009年6月至今

产品设计课程

硅谷产品集团(SVPG)

2008年6月至今

产品设计课程

库柏专业教育

2007年6月至今

产品管理课程

硅谷产品集团(SVPG)

Tools

Jira, Slack, Zoom, Google Docs, Figma, InVision, Google Analytics, HubSpot

行业专业知识

医疗保健、锻炼 & 健身、健康

Paradigms

敏捷产品管理, Agile, 迭代开发, 敏捷项目管理, 需求分析, Scrum, Kanban, 关键绩效指标, User Testing, 市场平台, 敏捷软件开发

Other

产品管理, 业务分析, Communication, Planning, 产品路线图, 产品评论, 产品需求文件(PRD), 产品策略, 业务需求, 系统分析, Product Vision, Web应用程序, SaaS产品管理, 企业SaaS, 敏捷产品交付, 利益相关者管理, 数码产品开发, User Needs, User Stories, Requirements, 产品开发, Product Launch, Metrics, 产品交付, 数字化产品管理, Roadmaps, Sprint计划, 功能的优先级, MVP Design, Use Cases, 范围管理, 特性分析, 用例分析, Startups, 功能规划, SaaS, 用户需求, 特性待办事项优先级排序, 发布管理, 产品生命周期管理, 跨职能的合作, 解决复杂问题, Specs, 功能路线图, 最小可行产品(MVP), 产品发现, 发现车间, 创造性地解决问题, 分析思考, 产品策略顾问, 企业对企业(B2B), 软件即服务(SaaS), 产品框架, 客户的见解, 使用者应用程序, B2B产品管理, B2B, Scope, 商业模式, Requirements & Specifications, Benchmarking, 产品的所有权, 系统需求, 功能需求, 待完成的工作(JTBD), Web & 移动应用程序, Product Owner, Miro, Google Meet, Metabase, 用户体验(UX), Leadership, 批判性思维, 项目管理, Collaboration, APIs, Presentations, Objectives & 关键结果(OKRs), 软件工程, Algorithms, 交互设计(IxD), User Personas, Teamwork, Team Management, Data Analytics, 关键绩效指标(kpi), eCommerce, 电子商务平台, Analytics, Geolocation, Geofencing & Geotargeting, 平台即服务(PaaS), Web Hosting, Product Growth, 项目时间表, API Integration, 具有多重市场, Fitness, UX Wireframes, Data Analysis, UX Design, 技术产品管理, 系统集成, 技术项目管理, Booking Systems, Booking Apps, UI Prototyping, 利益相关方参与, Amplitude, Programming, UX Research, Sales Growth, Sales Funnel, Conversion Rate, Management, Salesforce, 机器学习, Research, 市场策, Product Design, User Research, Adyen Payments, Stripe Payments, Online Payments, 产品市场健康, 地理位置, Big Data

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