Benjamin van Gelder
Verified Expert in Design
Designer
Benjamin是一位经验丰富的首席产品和服务设计师，拥有8年以上的工艺设计经验. 他的旅程使他在多个城市工作，并使他在设计领域担任多个职位:从研究, service design to product design. 他的使命是打造能引起人们和企业共鸣的数字产品和服务 这意味着要有用户研究和对客户业务目标和挑战的深刻理解
Work Experience
UX Researcher | Designer
Banco Santander
- 研究并改进银行新概念分行的物理和数字用户体验.
- 设计新产品报价，包括早期草图和线框图.
- 对应用程序和设计改进进行启发式分析.
- 研究并阐述了一个新的企业网站内容架构方案.
- 领导访谈、焦点小组和其他小组研究活动.
- 研究并改善员工的数字化和实体体验.
Service and UX Designer
Veryday | McKinsey Design
- Designed a new service for a transportation company, including research, ideation, and conceptualization.
- 为一家航空公司设计了一个新产品，从研究和客户旅程地图到创意.
- 对能源公司的未来角色进行用户体验研究.
- Worked on a UX and innovation session for an NGO.
- 为一家医疗保健公司进行研究，帮助他们改善物理和数字用户体验.
- 领导与汽车客户的设计冲刺和共同创造会议.
UX Designer | Service Designer
BNP Paribas Fortis
- 设计了一个新的网页和移动通知系统，从系统功能，原型设计到设计.
- 从研究中为网络和移动客户端设计新的产品页面, design to testing and decision making.
- 设计各种更新的售后邮件，从客户体验到内容策略.
- 参与开放式银行的战略定义.
- 与客户面谈并测试各种解决方案.
- 指导银行创新项目的创业公司巩固他们的提案并验证他们的想法.
Co-founder | UX Designer
Cooks in Town
- 进行定性和定性研究，以验证最初的想法.
- 领导几个设计冲刺来解决问题和测试新的解决方案.
- 设计应用程序，从草图到线框图到最终的高保真设计.
- Worked on the art direction and branding.
- Designed the website and created it on Squarespace.
- Performed UX testing of the application.
Strategic Designer
Bundl
- Created a corporate venture startup from scratch.
- 组织了一系列的设计冲刺，帮助客户定义和确定优先级.
- 为不同的想法设计原型用户体验和设计解决方案.
- 与用户一起测试概念并报告结果.
- 为最终解决方案设计用户体验.
- Pitched selected ideas to the management board.
- Managed the project from start to end, including preparing activities, creating content, managing client relationships, and producing solutions.
UX Designer
荷兰国际集团(ING)
- 设计每日银行仪表板，包括新闻、支付和添加/管理受益人.
- 为公司注册设计了新的入职流程.
- 在这些技术的早期阶段，帮助实现非接触式和二维码支付, including researching, prototyping, testing, and designing.
- 安排了一系列的小组访谈和一对一访谈，为银行建立了坚实的用户知识库.
- 与管理层领导组织并领导了一系列的谷歌设计冲刺.
- 参与新设计系统的重新定义和设计.
eCommerce and UX Expert
HEMA
- 为更新后的网站分析和设计新的内容架构.
- 创建用户体验内容指南，包括语音语调, product presentation, 常见问题解答 function, and feedback system.
- Took part in the new website design proposal, 从早期的想法到验证假设，并帮助设计最终的提案.
- 围绕推广内容主题，主导一系列设计思维与创意环节, new offering, and brand to user tone of voice.
Design Strategist
Nomads Agency
- 为某重要运动品牌设计粉丝赞助方案, including performing field and desktop research, 创建客户旅程和人物角色，并设计赞助计划.
- 为一家珠宝公司组织设计思维工作坊, helping them to understand the industry they are in, their customers' needs, and how to redefine their sales proposal.
- 为一家全国性饮料公司设计客户旅程.
- 为一家婴儿食品公司提出了新的想法和销售策略，包括见解, potential solutions, and early ideas sketches.
- Created online content calendar for major brands.
Education
设计与创新硕士(战略设计方向)
IED | Istituto Europeo di Design - Madrid, Spain
Master's Degree in Marketing and Advertising
IHECS | Institut des Hautes Études des Communications Sociales -布鲁塞尔，比利时
Bachelor's Degree in Communication
IHECS | Institut des Hautes Études des Communications Sociales -布鲁塞尔，比利时
Certifications
通过设计思维改善教育(泰德x演讲嘉宾)
泰德
Ethical Advertising
JEP Belgium
Skills
Tools
Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Apple Keynote, Figma, Miro
Platforms
iOS, Web, Android, UserZoom
Industry Expertise
Food, Banking & Finance, Sports
Other
User Experience (UX), User Research, Wireframing, User Journey Maps, Design Strategy, Mobile UX, UX Testing, Personas, UX Strategy, Design Thinking, Google Design Sprints, User Flows, Ideation Workshops, Service Design, Product Design, Fintech, Branding, Lean UX, User Interface (UI), Web App UX, UX Design, UI Design, Research, Lean Startups, Content Strategy, Web Design, User Testing, Human-centered Design (HCD), Usability Testing, 快速消费品, Digital Transformation, A/B Testing, eCommerce, Responsive Design, Web App Design, Web UX Design, Strategic Design, Value Proposition Design, UX Research, Project Management, Design Sprints, User-centered Design (UCD), App UX, Concept Testing, Startups, Value Proposition, Lifestyle, Recipes & Cooking, App UI, User Interviews, Conceptual Design, Workshop Facilitation, Ideation, Finance, Notification Center, Stakeholder Interviews, Mockups, Web Notifications, Prototyping, Concepting, Augmented Reality (AR), Soccer, Near-field Communication (NFC), Mobile Payments, Qualitative Research, Quantitative Research, UX Branding, Sportswear, Sport Branding
Experience
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